When Simeone decided to make a move for Fernando Torres nobody at the club expected his return would have quite the impact it has had, both in Madrid and around the world. However the huge response has been eagerly received by Atleti, who are looking to increase their fan following across the five continents.
The news was expected to be a hit in Europe, but the club have also seen a huge reaction from India, where Atleti have great relations with their franchise outfit, Atlético Calcuta. The response in the US was also massive, given that the player has a large following in the country.
Atleti are keen to expand as much as possible outside Spain and Torres is now a major part of the strategy in the near term. Koke, a young Spanish international is another of the players the club hopes will create red and white devotees in as many countries as possible. Mandzukic and Godín are also attractive footballers.
With these players, plus the huge attraction of Fernando Torres, Atleti are hoping for increased interest from commercial brands and for their summer tours.
Meanwhile, away from the commercial department at Atleti, Torres is focusing on the Camp Nou...
from Últimas noticias | Diario AS http://ift.tt/1tTIDO1
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